Consulting and training

We have in depth expertise and experience in FMCG world, with specialty in the fields of;

Innovation & New Product Development

Our lead Consultant has hands on experience of having developed and successfully launched some of the leading brands in the alcohol beverage industry in Eastern Africa over the last 5 years.
Given today’s fast changing world, Innovation has emerged as the key lifeline of any company with growth ambitions. If you are seeking to expand your brand portfolio to address emerging consumer needs, we will be happy to work with you to develop winning consumer propositions from scratch, through to successful roll-out.

Market Entry Strategies for new products

We have experience in developing holistic Market entry strategies for companies seeking to penetrate the vibrant Kenyan market within the beverage sector. Our scope encompasses backroom services including Local brand registration and regulatory approvals, AND developing market roll-out strategies covering critical areas of Distribution, Awareness and Trial.

Brand Strategy Development

The most successful brands we see today did not become successful by chance. They have gotten there through a painstaking journey of having a clearly defined, market responsive strategy backed up with excellent execution.
Brand Strategy seeks to define the brand purpose, promise, positioning, ambition, and the executional thrust of delivering the defined goals. Talk to us on how we can help you develop a winning strategy for your brand.
Copyright © 2016 Skyway Group. All Rights Reserved.
P.O. Box 45812 - 00100 Nairobi,Kenya Tel: +254 721 503 203,+254 20 440 3300 Email: info@skywaygrp.com